Email Marketing Solved.
Top Email marketing Autoresponder, and newsletter hosting. Follow-up autoresponders, toll-free support and top email deliverability-Review
What is Email Marketing?
In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:
- Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
- Sending emails designed to encourage customer loyalty and enhance the customer relationship
- Placing your marketing messages or advertisements in emails sent by other people
10 Reasons why You Need Email Marketing:
- It’s cheap and fast
- You can do it yourself
- You can get a higher ROI
- You can stay connected with your prospects
- You can address each recipient in person
- You can send different emails to different groups of people.
- Email can be tracked
- Email can be saved and retrieved
- Email can be forwarded
- Email can be read on mobile phones
GetResponse provides you with:
- Unlimited email marketing campaigns, autoresponders, follow-ups, lists and broadcasts.
- 150+ professionally designed HTML templates.
- Powerful, cost-effective newsletter hosting.
- Unparalleled email deliverability.
- Click-through, sales and revenue tracking.
- Top-notch support and training.
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Convert your website visitors into subscribers.
Convert your subscribers into paying customers.
BUILD YOUR MAILING LIST
Add a simple web-form to your website in 2 minutes to build your list, boost your traffic, get more customers.
DELIVER YOUR NEWSLETTERS
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TRACK YOUR RESULTS
Track your email marketing clicks, visitors, open-rates, undeliverables, sales and sign-ups!
BUILD TRAFFIC TO YOUR BLOG
Buzz comes and goes. Retain your traffic by automatic mailings to your visitors whenever you update your blog.
Check out this video Review Of GetResponse Autoresponder
Top 15 Ways to Build Your Subscriber List
Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.
The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you've completed the first step and are on your way!
Below you will several list-building ideas that will help you make the most of your email marketing efforts:
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Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.
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Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.
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Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it's not necessary, don't include it here. (Note: If you don't have a Privacy Policy, put the words "privacy policy generator" into a search engine and you should be able to find a suitable form for your readers to review.
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Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form.
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Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they'd be interested in.
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Archive past newsletter issues. A "library" of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.
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Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher's newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!
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Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don't limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on "goodies" throughout the year, your subscribers are unlikely to leave.
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Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.
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Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.
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Include a "Sign Up" button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.
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Add a squeeze page. A squeeze page has one goal − to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.
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Include testimonials on your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more "believable". To increase that believability, include full names, locations and/or urls; don't use "Bob K, FL" as a testimonial name.
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Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or Wordpress.
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Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others' blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers.
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Creating an Email Marketing Campaign?We Can Help.
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Features Of Aweber:
Quickly create and run your campaigns with powerful, easy-to-use email marketing tools.
Whether you're looking to get your first email campaign off the ground, or you're a seasoned veteran who wants to dig into advanced tools like detailed email web analytics, activity based segmentation, geo-targeting and broadcast split-testing, we've got just what you need to make email marketing work for you.
Essential Email Marketing Features
These features form the core of an effective email marketing campaign.
Send Email Newsletters
Send engaging email newsletters to your opt-in subscribers.
Already know what you're going to send in your next few issues? Create and schedule them all in one sitting - we'll automatically send each one at the date and time you tell us to. Even segment subscribers based on who clicked and who didn't.
Publish a Signup Form To Your Website
Looking to grow your list? Start turning people coming to your website into subscribers!
Publish a signup form to your site using a point-and-click Web Form wizard.
To really grab your visitors' attention, try adding an unblockable hover forms.
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Use sequential autoresponders to welcome new subscribers, educate them about your products, and drive them back to your website, without having to manually re-send the emails to each and every one!
This time-saver has helped countless small businesses since 1998.
Manage Unlimited Email Campaigns
Some services charge per email sent and get expensive fast. That can cause you to send less often than you should.
We'd rather you focus on emailing subscribers at the frequency that they want. So send as many messages as you like, as often as you like. There's no extra charge.
Need to set up different lists for your prospects and customers, or for different websites? No problem - you can manage all of them from one account, without paying a penny more!
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In an era where spam blocking and filtering make it increasingly difficult for small businesses to get their email delivered, our customers continue to reach their subscribers' inboxes.
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But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?
If you are like most Internet marketers, you don’t.
When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him.
Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.
Option:
- Boost your website's traffic
- Turn passive visitors into active subscribers
- Convert more sales
- Precise subscriber tracking and targeting
- Excellent customer support
Already have Subscribers?
Migrate your existing subscribers and use advanced email web analytics to send targeted messages that produce better results.
| Subscribers | Monthly |
| 0 - 500 | $19 |
| 501 - 2,500 | $29 |
| 2,501 - 5,000 | $49 |
| 5,001 - 10,000 | $69 |
| 10,001 - 25,000 | $149 |
So what are you waiting for?
Create an email campaign and boost your profits, risk free.
If you are not satisfied with the results you see, contact us for a full, hassle-free refund.
Are you losing profits due to inconsistent and ineffective follow up?
Following up with leads is more than just a process - it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.
Consistent follow up gets results!
When I first started marketing and following up with prospects, I used a follow up method that I now call the “List Technique.” I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company’s latest news as a follow up piece.
I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn’t a very good follow up method. Why isn’t the “List Technique” very effective?
- The List Technique isn’t consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have “big news”.
- List Technique messages don’t give the potential customer any additional information about the product or service in question. He can’t make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you’ve just moved your headquarters?
- List Technique messages convey a “big list” mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.
What follow up method really works?
Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.
First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!
Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.
The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!
Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)
The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!
Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!
Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!
Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.
Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up - don’t you want to be one of the few to get it right?
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